Principle 01 / 04
Commercial focus
We start from what creates the best results for the vessels and shipowners we represent. Experience, market knowledge and timing help us make the right decisions in a market that is constantly changing.
Identity guide
A book about our brand and how we use it
About this guide
Our identity guide shows how Navix should be expressed and perceived. It helps us create a clear and consistent identity that reflects our experience, our commercial focus and the way we work.
Our role: Volatile market. Informed decisions.
From timing and positioning to execution and follow-up, our role is to turn insight into informed commercial decisions that create value over time.
From our main message
02 — Our identity
Our principles
The principles that shape how we work, how we create value and what sets Navix apart.
Read the chapter-
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Principle 02 / 04
Long-term perspective
We build partnerships and make decisions with a longer perspective. The goal is strong, stable commercial development over time – not short-term gains.
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Principle 03 / 04
Strong relationships
Our business is built on long-standing relationships with shipowners, charterers, brokers and other players in the market. They create trust, better information flows and greater room to manoeuvre.
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Principle 04 / 04
Responsibility all the way
We take responsibility for the commercial side of the fleet and follow the work all the way – from decision and negotiation to execution and follow-up.
04 — Image concept
Close relationships on the global stage
ClosePeople & environment
GlobalMarine & market
Navix imagery is built on the contrast between the close and the global. People, collaboration and decisions show our personal and professional presence, while ships, sea and market environments place the business in a larger international context.
Navix is always found where the two meet – where close relationships meet a global, ever-changing market, and where commercial work takes shape.
Imagery in practiceMain message — short core
Market intelligence, experience and precise execution – to optimise every voyage.
Main message & tone of voice
Main message
Maximizing Fleet Performance
Our main message. Plus Jakarta Sans carries the line; DM Serif Italic lifts a single word – Performance – as a sparing accent.
Typography03 — Tone of voice
Clear, commercial and experienced
Navix communicates with clarity, precision and a clear commercial focus – without becoming unnecessarily formal or exaggerated.
How we speak
01/ 04
Professional
Factual, clear and well-founded – never exaggerated.
02/ 04
Commercial
Focused on markets, decisions, opportunities and results.
03/ 04
Direct
Straight to the point, without unnecessary corporate language.
04/ 04
Experienced
Competence should show in the language – not need to be claimed.
Contents
Explore the guide
The guide is in two parts: who Navix is, and how we communicate. Start from the beginning or go straight to the chapter you need.
Part 1 This is Navix
Part 2 Guidelines for how we communicate
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Tone of voice
How Navix communicates – what we want to convey, how we sound and how language is used in practice.
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Visual identity
A clear and consistent visual expression that reflects Navix’s position and personality.
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Examples
How the Navix identity works in practice – and how the visual building blocks together create a consistent, recognisable expression.